Blurbs are a freeform content type that can be used for just about anything. Here’s a common use case: displaying Office Contact Information
Blurbs are great for re-uable piece of content — where you only want to update the text in one place — and it will update everwhere. For example, if the theater phone number changes, we have that content in a blurb, we go to the dashboard and change the number. That way, we do not need to change it on EVERY Theater page that has this information.
In the case below… grey boxes at the bottom of Inside pages should hold the My Office’s Contact Blurb widget. The grey box will give styles to the text in that blurb.