The U-Imagine Center for Integrative and Entrepreneurial Studies

Cupid’s Cup Competition 2017 Seeks Entrants

The Nations Toughest Business Competition Seeks Ursinus Students.

Cupid’s Cup, the national entrepreneurship competition of Kevin Plank, Founder & CEO of Under Armour. Every year, Plank and a team of celebrity judges award more than $100,000 in cash prizes in exchange for no equity in the company. The winner will also receive access to Kevin Plank’s professional network and the prestigious Cupid’s Cup. Former judges include Arianna Huffington, Daymond John, Russell Simmons, and Dan Gilbert.

The Cupid’s Cup team has identified Ursinus College as a potential pool of top applicants and we wanted to ask that you share this information with your current, graduate students and young alumni so they can apply. The application is now open on and will close on January 1, 2017. Following the application deadline, a group of semifinalists will be flown to Baltimore, MD to pitch at the Under Armour Global Headquarters on February 8. 2017. A group of finalists will receive mentoring and coaching in preparations for the final competition to be held at Northwestern University on March 30, 2017. Cupid’s Cup will cover the cost of all transportation and lodging. 

I hope you will visit to learn more about the competition. Please reach out to me, if there are any questions we can answer!