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Ursinus Sets Donor Participation Record on #Giving2UCday

The college raised more than $136,000 thanks to 1,120 donors on Giving Tuesday.

One can always depend on the generosity of Bears.

For the third consecutive year, Ursinus College set a donor participation record during #Giving2UCday, a one-day challenge aimed at raising funds and increasing giving participation and engagement that is held in conjunction with Giving Tuesday.

On Nov. 29, 1,120 Ursinus donors gave $136,399.81, surpassing the college’s goal of 900 donors. In 2015, the college raised $121,000 thanks to 892 donors. This year marked the third #Giving2UCday event, which was first held in 2014.

“We are thrilled that so many individuals made gifts to show their support of Ursinus. Every donor matters, and collectively these gifts will have significant impact on the college this year,” says Jill Leauber Marsteller ’78, senior vice president for advancement at Ursinus College.

#Giving2UCday was designed to champion the importance of supporting the college’s educational mission during the season of giving. Participation came from throughout the Ursinus community, with alumni, faculty, staff, current students and friends of the college all stepping up to become involved.

The giving population included 131 first-time donors, 389 parent donors and 580 alumni donors.  To help motivate and inspire the record-breaking participation, several alumni served as matching challenge donors for the initiative: Trustee Graham Mackenzie ’74 and Ann Helfferich Mackenzie ’77; Trustee Robert Wonderling P ’16 and Kristin Wonderling P ’16; and Brian Callaghan’03 and Leigh Callaghan ’03.

Alumni, parent, faculty and staff giving provides vital resources for students and makes an impact on Ursinus College’s reputation and grant eligibility. Ninety-eight percent of Ursinus students receive scholarships and financial aid, and much of this comes from the college’s unrestricted annual giving program.

In October, Ursinus launched the public phase of its $100 million comprehensive campaign — the most ambitious in the college’s history — to raise funds in support of its mission and strategic priorities that will advance academic innovation, enrich the student experience and provide enhanced access through scholarships. The campaign will culminate with another historic milestone: the college’s sesquicentennial anniversary during academic year 2019-20. –by Ed Moorhouse