Students Help Businesses with Digital Marketing Plans

Now in its second year, Ursinus College’s Summer Business Assist program pairs 14 students with eight businesses to help accelerate business growth in the community.

The partner businesses include existing, well-established companies, as well as brand new start-ups. The Ursinus students will help plan and implement digital marketing strategies to give them an edge in a competitive marketplace.

The initiative is run under the auspices of the Ursinus U-Imagine Center for Integrative and Entrepreneurial Studies, which encourages students to exercise innovation, leadership, imagination, and creativity. 

“We want the students to help the businesses think outside the box and introduce new ideas,” says Maureen Cumpstone, the entrepreneur-in-residence at the U-Imagine Center. “We want to help put the new businesses on the right course and lay the groundwork for a marketing plan that can be built upon and provides a model for the future.”

“For the established businesses, the Ursinus students will have a hands-on role in helping to build upon existing digital marketing strategies in new and innovative ways,” Cumpstone says.

The students will work with the businesses through the end of July. Business Assist was created in 2016 to contribute to the growth and vitality of the area, as Ursinus continues to play an important role in the regional economy through partnerships and business opportunities.

Each student will receive a stipend for their work this summer. The students will spend four days a week at the site of their assigned business, and one day a week at the Ursinus College U-Imagine Center on Main Street in Collegeville to further enhance their business plans.   

The following is a list of participating businesses and Ursinus College students who will work with them:

  • Indian Valley Scuba and Travel (Harleysville, Pa.): Provides diver education and travel programs for scuba divers. Audrey Pitcher ’19 and Corey Richmond ’18.
  • (Collegeville, Pa.): Provides digital archives for companies or individuals. Sarah Gow ’18 and Paige Szmodis ’18.
  • Proconex (Royersford, Pa.): A process control and industrial automation company. Anna Budny ’18 and Xichang Wu ’19.
  • Revolutionary Security LLC (Blue Bell, Pa.): Provides cyber security services to companies for proactive defense against cyber threats. Shelby Bryant ’18 and Carl Christoph ’18.
  • Seniors Helping Seniors (Glenmoore, Pa.): Matches senior citizens with other seniors and helps them live independently. Maddie Kuklentz ’20 and Deegan Miller ’19.
  • Toothshower (Collegeville, Pa.): A start-up business that produces a home oral care device. Wilbert Pichardo ’20 and Sarah Weber ’18.
  • XTRA 101 (Ambler, Pa.): A retail business that sells clothing and accessories to female consumers. Shelby Carmichael ’19.
  • Wild Lilies (Ambler, Pa.): A women’s accessories business. Etta DiMarco ’18. —By Ed Moorhouse