Keep the Promise

Iconic New York City Sculpture Has New Home in Collegeville

“Cubed Curve,” once a familiar sight to millions in Midtown Manhattan, was donated to the Berman Museum by the Rockefeller Group.


Created in 1972 by American artist William Crovello, the sculpture once adorned the plaza of the Time-Life Building in New York City at West 50th Street and Sixth Avenue (the Avenue of the Americas) in New York, where it stood for 42 years.

Light blue in color and geometric in shape, the 3,500-pound sculpture consists of formed, bent and welded stainless steel plate that measures 144 inches high by 48 inches long.

It was installed on Monday, Oct. 22, near Main Street between the Berman Museum and Bomberger Hall. It will be officially unveiled and dedicated during a special event on Saturday, Nov. 3.

“We are delighted to receive this major gift, which signals the growth of our collection and programming at the museum. Just as it was a recognizable feature in New York City, so too will it be a place marker and meeting place on our campus, as well as a symbol of our commitment to showcasing the best examples of contemporary art,” Berman Museum Director Charlie Stainback said.

Born in New York in 1929, sculptor Crovello studied painting at the Rhode Island School of Design from 1947 to 1951, the Art Students League and Columbia University. In the 1950s, he spent time in Japan where he gained an appreciation for calligraphy. This work of art is said to have been inspired by the motion of making a brushstroke. Cubed Curve is a seminal example of the artist’s skill in silhouetting open and closed spaces in three-dimensional form.