This year, the Ursinus community was aiming for its highest participation rate ever, hoping to reach 1,869 donors as a nod to the year of the founding of the college. With an emphasis on participation rather than dollar amount, the one-day challenge is aimed at raising funds and increasing giving participation and engagement among Ursinus’s community of alumni, faculty, staff, students, parents and friends.
Although the goal was ambitious, thanks to the support from hundreds of participants, Ursinus reached a final tally of 1,953 donors with gifts totaling over $350,000. Donors ranged from current and future students to faculty, staff and alumni all over the country.
Each #Giving2UCday gift supports Ursinus College’s Annual Fund or another designated area of need. Giving provides vital resources for students and makes an impact on Ursinus’s reputation among peer institutions and grant eligibility. Much of the scholarships and financial aid that students receive comes from the college’s unrestricted annual giving program.
This year, participation had even more of a major impact thanks to a handful of generous supporters who offered challenge funds to be “unlocked” as specific milestones were reached throughout the day.
Some of the challenges that were completed on the day of giving were the Big Bear Challenge offered by Ann (Helfferich) Mackenzie ’77 and Trustee Graham Mackenzie ’74, along with a surprise challenge from Trustee Emeritus Frank Correll ’83.
The day also included opportunities for donors to win prizes, such as first online gift of the day (midnight on December 3); a 150th anniversary online gift of the day; and a Zachie selfie challenge, where one person who publicly posted a selfie with Zachie on social media using the #Giving2UCday hashtag was randomly chosen for a prize.
#Giving2UCday also included a campus coffee hour at 9:30 a.m. as well as a philanthropy fair for students. –By Mary Lobo ’15