The U-Imagine Center for Integrative and Entrepreneurial Studies

2020 Virtual Digital Spark

Each summer the Digital Spark program, run by the U-Imagine Center, pairs students with local businesses for an eight-week immersive experience. The businesses partnering with Digital Spark specialize in industries such as food service, real estate, eye care, and beyond giving students a different perspective from their work in the classroom.

This year the cohort, comprised of ten businesses and ten students, faces a whole new set of challenges due to the global pandemic and economic shut down. The ten students, of all majors and backgrounds, worked to help redesign, rebuild, and reinvent the digital presence of their business.

“The tables have turned a bit between students and the businesses. The students are, in some cases, the leaders in educating and training their businesses on using and leveraging technology, which is a new role for both of them,” says Maureen Cumpstone, the entrepreneur-in-residence at the U-Imagine Center.

In addition to Cumpstone, the students meet virtually with three alumni advisers. This summer Dana Feigenbaum Jackson ’15, Chelsea Sayegh 16 and Sarah Weber ’18 are offering their expertise to the cohort as they all continue to navigate new business models and practices in the coronavirus era. By Jordan Scharaga ’17

On Friday, July 17th the program came to a conclusion as the students presented the work that they completed over the 8-week program. If you would like to learn more about what these students accomplished this summer please check out the student presentations here!