The U-Imagine Center for Integrative and Entrepreneurial Studies

Success in the Clothing Industry

The U-Imagine Center hosted a virtual workshop on Success in the Clothing Industry. U-Imagine Scholars, Kevin Gonzalez and Jake Reichard, owner of The Coastal Factory clothing brand, taught students and faculty the basics of what it takes to start or manage a clothing business in today’s competitive atmosphere.

Did you miss our workshop this past Wednesday?

Jake and Kevin talked about what it takes to be successful in the clothing industry.


What we covered:

  • Branding
  • Production Distribution
  • Product Consistency
  • Promoting Your Identity
  • Growing Your Audience

Quick Tips:

  • Be Active
  • Don’t be afraid to spend money
  • Competitive analysis
  • Use Hashtags

Want to See What You Missed?

Check out the full recorded session here.