December 09, 2014
The College set a donor goal of 500 individuals, but easily surpassed that total with more than 657 donors making a contribution to Ursinus in the 24 hour span of #Giving2UCday.
With an emphasis on participation rather than dollar amount, #Giving2UCday was designed to champion the importance of supporting the College’s educational mission during the season of giving. Participation came from throughout the Ursinus community, with alumni, faculty, staff, current students and friends of the College all stepping up to become involved. The giving population was comprised of 55% alumni, and among them were 129 young alumni (Classes of 2005-2014) donors. In addition, 97 faculty or staff members and 149 current parents joined in the day of giving. Much of the philanthropy came from individuals who have donated to Ursinus in the past; however, more than 18% of donors were making a gift for the first time.
In addition to spreading the word about #Giving2UCday via postal mail, email, social media, and a presence on campus, the new Ursinus web site was transformed in support of the day. To further garner participation, several alumni served as challenge donors for the initiative. Dave Bloom ’87, a member of the Board of Trustees, pledged $5,000 to the Annual Fund if the initial 500 donor goal was met, while fellow Trustee Graham (Mac) Mackenzie ’74 and Ann (Helfferich) Mackenzie ’77 offered $25 for each additional donor over the 500, up to a total of $5,000. Bear Bear Pro, founded by alumnus Brandon Kamin ’11, also pledged $500 if 100 young alumni made contributions.
Planning has already begun for the next #Giving2UCday. A special #Giving2UCday web page has been created and will be updated with news for next year as it becomes available.
This year’s #Giving2UCday was hosted on Giving Tuesday, known globally as an annual day for giving back. Started in 2012, Giving Tuesday corresponds with the Tuesday after the U.S. Thanksgiving holiday and has steadily grown in popularity. It serves as a global celebration of a new tradition of generosity.