January 27, 2015
Five Ursinus College students participated in the Early Leaders Case Competition at Rochester University’s Simon School of Business. Two students contributed to teams that won first and second place. Only 50 students from across the country were accepted to participate in the competition, which was held on November 7th and 8th. The competition’s goal is to allow students to work through problems faced by today’s global business leaders, and develop strategic alternatives.
Participants were assigned to teams of four or five members, and asked to develop a marketing plan for a socially responsible business start-up. Team members created a formal action plan and presented it to a team of judges consisting of business leaders and faculty.
Paige Barbour (15), Mark Branca (’15), Hunter Cole (’15), Uli Luxem (’16) and Jake Richards represented Ursinus College. Mark Branca’s team earned first place honors, and Jake Richard’s team came in second. Both teams split significant cash prizes.
Ursinus was one of the 14 institutions represented at the competition. Others included Knox College, the University of Rochester, Ohio State University, Allegheny University, Hobart College.