The U-Imagine Center for Integrative and Entrepreneurial Studies

Photo of Kelly Becker
Photo of Kelly Becker

Kelly Becker ’10

Kelly Becker is a member of the Innovation Partnership team at the Global Headquarters for Under Armour.

Kelly grew up as the daughter of an officer in the United States Marine Corps. As a result, she developed work ethic, a passion for excellence, and has always thrived in new, changing, and challenging environments.

It was in the athletic arena that her passion for excellence was encouraged and flourished. While on the Ursinus College field hockey team, they won an NCAA Division III champion and reached the NCAA Final Four three times as a player. She was selected by her teammates to represent her team and her college as the student-athlete speaker at the Final Four recognition banquet.

Kelly graduated from Ursinus College having eared a B. A. in History with a Teaching Certificate in Social Studies.

Kelly took her passion for athletics and teaching to collegiate coaching, where as a Graduate Assistant Coach she not only played an invaluable role in the recruiting process by bringing on one of the largest recruiting classes in the last fifty years, but the team’s record improved from last in the conference to runner-up.

During her stint in collegiate coaching while earning her M. S. degree in Organizational Management, Kelly became acquainted with a member of the Under Armour team who later recruited her to work in the office of the Brand’s Founder and CEO, Kevin Plank.
Kelly moved to Baltimore in 2013 where she handled communications and special projects in the office of the Founder and CEO. During this time her interest in innovation and entrepreneurship developed.

Kelly was promoted to her current role managing the Open Innovation website for Under Armour, Idea House. She reviews, prioritizes, and evaluates product and technology submissions and partnership proposals for the team.

She also plays an integral role in the organization and execution of Under Armour’s annual Innovation Challenge - Future Show which has resulted in landmark innovations such as the MagZip, as well as Kevin Plank’s Cupid’s Cup for young entrepreneurs with past winners and finalist being named to Forbes 30 under 30. Recently, Becker received the Sports and Fitness Industry Association’s Future Industry award.

Kelly continues to be involved in the field hockey both as a coach for USA Field Hockey, an assistant varsity coach at a local high school, as well as participating in an adult league in the Baltimore area.

She is a committed lifelong learning and is currently a student in the Masters in Technology Entrepreneurship


Current Position

Innovation Partnerships, Under Armour