Erica works closely with the creative director to conceptualize, design, and implement print and digital marketing materials that creatively and accurately reflect the college’s brand. These materials support undergraduate admission and enrollment as well as other departments across campus.
Erica also oversees the production of Ursinus Magazine from concept to completion, develops digital content for social media, communicates with vendors, and manages project production to ensure that all collateral is produced on-time and is in compliance with the college’s brand.
In addition, Erica designs and manages the installation process of various signage efforts across campus and develops promotional materials for campus events and activities to promote the college to the greater community.
Erica is a 2017 graduate of Millersville University and joined the Ursinus family in February of 2018. As a Collegeville native, she has always enjoyed attending performances at the College, including the 2009 production of “Dr. Jekyll and Mr. Hyde,” which holds a special place in her heart as one of her first Ursinus memories.
In her free time, Erica volunteers at Barnstone Art for Kids in Phoenixville. She also enjoys taking various personality quizzes, listening to True Crime podcasts, playing video games, and spending quality time with her family and friends.
B.Des. in Interactive and Graphic Design, Millersville University