Business and Economics

  • Headshot of Steven M. Aukers

Steven M. Aukers

Steve Aukers is an Assistant Professor in the Department of Business and Economics at Ursinus College. He comes to Ursinus with a wide range of business leadership and academic exp

Department

Business and Economics

Degrees

  • B.A. Indiana University – Bloomington
  • M.S. Indiana University – Bloomington
  • Ph.D. Indiana University – Bloomington

Teaching

  • Strategy
  • Management
  • Marketing
  • International Business
  • Leadership and Ethics

Research Interests

Decision Theory - Individual and Organizational Decision Making

Strategy

Leadership

Recent Work

Jobs, C. G., Gilfoil, D. M., & Aukers, S. M. (2016). How marketing organizations can benefit from big data advertising analytics. Academy of Marketing Studies Journal 20 (1)

Jobs, C. G., Aukers, S.M., & Gilfoil, D.M., (2015). The impact of big data on your firms marketing communications: a framework for understanding the emerging marketing analytics industry. Academy of Marketing Studies Journal 19 (2), 81-92.

Gilfoil, D.M., Aukers, S.M., & Jobs, C.G. (2015). Developing and implementing a social media program while optimizing return on investment - an MBA program case study. American Journal of Business Education 8 (1)

Gilfoil, D.M., Aukers, S.M., & Jobs, C.G. (2014). Developing and implementing a social media program while optimizing return on investment - an MBA program case study, Presentation. Clute Institute Business Conference, August 3-7, 2014 San Francisco

Silver, D. F., Aukers, S. M. (2014). Addressing Gynecologic Oncology Geographic Disparities - An alternative model for delivery of high quality, cost-effective care in underserved rural areas.  Poster Presentation at 2014 GYN School, Sponsored by American Brachytherapy Society, American Society of Clinical Oncologists, and Society of Gynecologic Oncology, Chicago.  July 12-14, 2014.