Business and Economics

  • Headshot of Steven M. Aukers

Steven M. Aukers

Steve Aukers is an Assistant Professor in the Department of Business and Economics at Ursinus College. He comes to Ursinus with a wide range of business leadership and academic experience and seeks to leverage his industry background as important context in the classroom. 

Aukers teaches in the areas of management, strategy, marketing, international business and leadership and ethics. His areas of experience and academic interest are focused on leadership, strategy, strategic planning, growth (marketing and sales), distressed and underperforming companies, corporate turnarounds, and decision making. He regularly consults with industry, working with executives and boards in these areas.

Aukers brings to Ursinus three decades of academic and executive experience, having taught at the university level and led public, private, and non-profit organizations. Most recently, Aukers served as the North American CEO for a U.K.-founded tech startup, Big Sofa Technologies Inc., where he helped shape the firm’s strategic direction, built the North American organization, owned global operational responsibilities, and served on the U.S. and global operating boards. 

In the academic sphere, Aukers was a professor at Texas A & M University, where he served on the faculty in a teaching and industry consulting role through a joint Texas A & M University and Texas A & M Extension Service appointment. More recently, he was a professor at DeSales University, teaching undergraduate and MBA students in the Division of Business, where he won the University’s Most Outstanding Professor of the Year award and the Excellence Award in the Division of Business’s MBA program. While at DeSales, he served as a member of the University Planning Committee that developed the University’s five-year strategic plan, a member of the Middle States Commission accreditation team, and a member of the Division of Business Strategic Planning Committee. He was also an assistant coach for the men’s lacrosse team. Previously, Aukers was on the staff at Indiana University – Bloomington, where he served as the second in command for a new and innovative education, research, and consulting institute under the direction of the former Director of the National Park Service. 

In addition to his corporate experience at Big Sofa, Aukers also served as the CEO of J. Reckner Associates/Blueberry, a privately held research consulting firm. In this role, Aukers won SmartCEO Magazine’s Top 50 CEO award for his impact on the industry.  Aukers also served as an executive with TNS-Kantar/WPP, where he was on the North American Operating Board and led corporate turnaround efforts as the head of strategy after leading a range of areas including serving as the chief executive for a joint venture with ESPN. At Deutsche Post DHL, Aukers led business intelligence and customer strategy and was a member of a select team leading the U.S. turnaround.  Aukers also has non-profit leadership experience, having served as CEO of HealthShare, Inc. an organization serving older adults and those most in need through an organized community-based volunteer network.

Aukers earned his B.A., M.S. and Ph.D. from Indiana University – Bloomington, with doctoral work focused on decision making theory and additional work in social psychology and marketing.


Business and Economics


B.A. Indiana University – Bloomington

M.S. Indiana University – Bloomington

Ph.D. Indiana University – Bloomington





International Business

Leadership and Ethics

Research Interests

Decision Theory - Individual and Organizational Decision Making



Recent Work

Jobs, C. G., Gilfoil, D. M., & Aukers, S. M. (2016). How marketing organizations can benefit from big data advertising analytics. Academy of Marketing Studies Journal 20 (1)

Jobs, C. G., Aukers, S.M., & Gilfoil, D.M., (2015). The impact of big data on your firms marketing communications: a framework for understanding the emerging marketing analytics industry. Academy of Marketing Studies Journal 19 (2), 81-92.

Gilfoil, D.M., Aukers, S.M., & Jobs, C.G. (2015). Developing and implementing a social media program while optimizing return on investment - an MBA program case study. American Journal of Business Education 8 (1)

Gilfoil, D.M., Aukers, S.M., & Jobs, C.G. (2014). Developing and implementing a social media program while optimizing return on investment - an MBA program case study, Presentation. Clute Institute Business Conference, August 3-7, 2014 San Francisco

Silver, D. F., Aukers, S. M. (2014). Addressing Gynecologic Oncology Geographic Disparities - An alternative model for delivery of high quality, cost-effective care in underserved rural areas.  Poster Presentation at 2014 GYN School, Sponsored by American Brachytherapy Society, American Society of Clinical Oncologists, and Society of Gynecologic Oncology, Chicago.  July 12-14, 2014.