Human Resources

All Offices & Services

Director of Integrated Marketing

Department

Communications/Marketing

Overview

In concert with the chief communications officer, this full-time director is responsible for a team that oversees—and continues to build—the college’s external marketing efforts, particularly among prospective students.  Strives to make sure all brand messaging is cohesive and consistent, with a particular emphasis on digital content.  The director will also work in tandem with the Conferences and Special Events (CASE) Office to help increase our visibility and to develop strategies that position Ursinus as a “destination campus.”

Reporting Structure
Reporting directly to the chief communications officer, the director oversees a team of two staff members. This individual works closely and collaboratively with those managing the office’s CASE, communications and creative services divisions.

Experience
8-10 years’ experience, preferably in a non-profit environment with demonstrated leadership responsibilities, implementing marketing plans while also being a productive, “hands-on” contributor. Conversant in digital strategies, content and analytics.

Responsibilities

  • Create, maintain and regularly assess a multi-year strategic marketing plan designed to raise the visibility of the college among key stakeholders, using analytics to drive strategic and tactical decisions. This includes an emphasis on digital marketing and integration across platforms.
  • Manage a close-knit team that is responsible for the college’s content creation and external marketing efforts, including publications, social media, video, digital marketing campaigns, any advertising, organic search and other dynamic content.
  • This role serves as a liaison with both the enrollment and advancement offices, helping to lead strategic planning as it relates to marketing communications.
  • Create greater interest in the college among external audiences, especially as the college seeks to welcome community members interested in the college’s vibrant academic programming, athletic events, and artistic performances and exhibitions. 
  • Work in tandem with the Conferences and Special Events Office to help strategically develop, with the CASE director, a multi-year marketing communications strategy to ensure greater visibility and generate revenue where appropriate.
  • Manage brand and institutional messaging so that it is conveyed in a consistent and creative manner, with an emphasis on our residential undergraduate liberal arts mission. This role will ensure all campus partners—especially current faculty, staff, students and alumni—are speaking about the college in a compelling manner. 

Requirements and Qualifications

  • 8-10 years of experience in conceptualizing, implementing and assessing integrated marketing communications, especially in a non-profit environment.
  • Direct experience in digital content marketing and SEO.
  • A thoughtful, fun and engaging team-player. Personality is important and we are looking for a great “fit” for a team that truly enjoys each other’s company!
  • Both strategic and persuasive in advocating for bold marketing campaigns.
  • Project management experience required—and knowledge of PM platforms is a plus.
  • Understanding of event publicity and community outreach is a plus, but not required.
  • Ability to approach work from an unconventional and creative standpoint, and willing to adopt best practices from outside higher education.
  • Strong ability in training staff and managing relationships on campus.
  • Judgment and discretion: ability to work effectively with minimal supervision, juggle numerous posts simultaneously, and meet tight deadlines.
  • Interest in and understanding of issues affecting the national higher education landscape.

Application

Interested candidates should apply here.  Once you create an applicant account, you will be prompted to upload your cover letter, resume, and a list with contact information for three references to the applicant database.  

Ursinus is an EO/AA employer.  Ursinus College does not discriminate on grounds of race, color, national origin, gender, sexual orientation, gender identity or expression, religion, age, creed, ancestry, veteran status, marital status, disability, or other classification protected by applicable law in the administration of any of its educational programs or activities or with respect to employment.