Over Winter Break, Michael Anthony completed a fun externship at Seer Interactive in Philadelphia, PA with Stephen Harris (’11). He chose to participate in this opportunity because as a Computer Science major, he is interested in all things digital. The junior loved learning about social media marketing, analytical tools, and most importantly, building something from the ground up. Michael had knowledge on Google Analytics, Tag Manager, and marketing. Since Seer Interactive is a digital marketing company that uses both Google Analytics and Tag Manager, he felt the company was a perfect fit for him. Michael also wanted to see what a day in the life of a developer would be like.
For the junior, having a solid background in computer science and an internship in the UC Digital Spark Program helped him stand out when it came to applying for his externship. Since Michael already had experience in Google Analytics and digital marketing, he was able to obtain the Seer Interactive externship and boost his confidence for the first day. When it came to deciding on which three externships to select, the junior’s top choice was Seer Interactive. His other two choices were financial and financial technology companies. “I just chose what interested me and what really made me want to learn new things. The biggest motivator was the thrill of being exposed to a career in which I actually have an interest in and would like to see myself in after graduation,” explains Michael. To prepare for his externship, the junior watched videos on YouTube and researched on Google for information about Google Analytics and Tag Manager. He also asked his sponsor to send him relative information on the subject so he could study and learn more about what his sponsor did on a daily basis. Michael’s sponsor provided him with an online course and some blogs to help him prepare for his externship experience.
The most effective questions the junior asked his sponsor were for tips on how to learn new programming languages. He also talked to the Human Resources department about possible internships. Michael recommends reaching out to your sponsor via phone or email and after your externship is over, the junior suggests emailing your sponsor a thank you letter. He is still in touch with his Extern Sponsor and Michael advises to stay in touch by showing interest in future opportunities with the company. The connections the junior made at Seer Interactive was the most important thing.
Michael’s externship experience greatly impacted his view of the future. He came out with a good sense of what he could do with a Computer Science degree. The junior got a chance to see what life after graduation would be like and it was awesome! After externing at Seer Interactive, Michael learned that everything is a team effort and in the Digital Marketing industry, you must always stay on top of new trends. One thing his sponsor emphasized on his first day was the importance of self-management and time management. The junior is considering Seer Interactive as a potential employer after graduation and will be applying to their summer internship program.
The Coolest Part of the Experience
The coolest part of the experience was the laid back work environment. “You could go to work dressed casually and even bring your dog to work! The days were relaxed, the offices were open desk, there was usually free food, and Seer Interactive valued people who valued themselves. They really help their employees grow and offer a lot of benefits,” says the junior.
Michael highly advises to prepare beforehand for your externship by learning as much as you can about the company! The junior suggests to pick something you are passionate about and always make it a habit to create good, long-lasting first impressions. He would definitely recommend this externship to anyone majoring in Marketing, Business, Psychology, or Computer Science.