Human Resources

Assistant Director of Annual Giving (Phonathon & Senior Class Gift)




The Assistant Director of Annual Giving is responsible for developing and implementing plans to meet and increase annual giving revenue goals from Ursinus constituents, with an emphasis on the phonathon (student calling) and the senior class gift campaign. The Assistant Director shall also take a significant role in planning and implementing a signature fundraising event for the college, and shall manage a pool of annual fund moderate level donors. The Assistant Director shall demonstrate a focused and strong work ethic so that annual revenue goals are met, the ability to collaborate with others and manage volunteers, as well as creativity and strategy in developing and evaluating a “best of class” annual giving program. The Assistant Director is an integral member of the Annual Giving staff participating in annual giving planning, scheduling, segmentation and messaging.


  • Directs and manages the operation of the college’s phonathon program; sets a yearly revenue goal; hires and manages staff of approximately 15-30 students; leads the training and scripting of callers; schedules segments according to the solicitation plan developed collaboratively with the Annual Giving team; ensures that call volume goals and revenue goals are achieved; collaborates with Advancement Operations staff to ensure the appropriate processing of pledges and gifts; conducts analysis of and measures program effectiveness.
  • Plans and implements the Senior Class Gift campaign including recruiting and managing student volunteers; establishing goal; developing activities, events and programs that motivate students to contribute to the Senior Class Gift; conducts analysis of and measures program effectiveness.
  • Assists the Associate Director with all aspects of planning and implementing a signature fundraising event for the college, with a particular emphasis on management of live and silent auction components of the event.
  • Manages a prospect pool of 30-50 moderate level annual fund donors, many of whom are young alumni, with the goal of upgrading those donors to annual fund leadership donors.
  • Works collaboratively with other members of the advancement staff to develop and implement messaging, marketing materials and technologies to secure support from alumni, parents and friends to achieve Annual Fund goals for all segments.
  • Attends all relevant staff meetings and other departmental or college meetings as required.
  • Performs other duties as assigned.

Requirements and Qualifications

  • Experience (2-3 years) as an annual giving professional or working, interning, or volunteering in a development department or fast-paced customer service, public relations, or marketing organization
  • Demonstrated success in managing a phonathon program in a higher education setting or at a minimum, serving as a caller, preferably using an automated phonathon software program.
  • Knowledge and experience working with The Raiser’s Edge database system and fluency in Microsoft Office software and programs
  • Experience in planning and implementing events
  • Strong desire to build a career in higher education
  • Knowledge of Ursinus College mission and programs and understanding and appreciation of a private liberal arts education
  • Ability to think critically, strategically, and creatively about the tasks and progress of the Annual Fund, with emphasis on phonathon, incorporating both quantitative and qualitative information and metrics into decision making
  • Ability to successfully manage multiple priorities, produce quality work, and meet strict deadlines
  • Strong attention to detail and highest commitment to accuracy and thoroughness
  • Excellent written and verbal communication skills
  • Outstanding customer service skill, ability to cultivate and maintain positive relationships with both external and internal constituents
  • Strong computer skills, and the ability and willingness to learn new software and technologies, including technologies specifically related to phonathon
  • Adept at navigating complex environments with evolving priorities
  • Ability to exercise good judgment in handling of confidential information
  • Independent initiative as well as an ability to work collaboratively as part of a team

Work Environment:

  • Ability to sit for long periods at personal computer performing related functions
  • Occasional travel to attend events or meetings
  • Ability to work evenings and/or weekends as necessary, for senior class gift events and others, and willingness to work an altered schedule during phonathon

Departmental Accountabilities:

  • Works collaboratively with colleagues and team members in the Advancement Office and throughout the college. Participates in Advancement Office meetings and other key college staff meetings
  • Possesses knowledge and experience with computer programs that support the Advancement Department including Microsoft Office programs and Raiser’s Edge

Anticipated Start Date

January 2020


Interested candidates should apply here. Once you create an applicant account, you will be prompted to upload your cover letter, resume, and a list with contact information for three references to the applicant database.

Ursinus is an EO/AA employer. Ursinus College does not discriminate on grounds of race, color, national origin, gender, sexual orientation, gender identity or expression, religion, age, creed, ancestry, veteran status, marital status, disability, or other classification protected by applicable law in the administration of any of its educational programs or activities or with respect to employment.