Marketing and Communications

  • Lexi Macht

Lexi Macht

Lexi works closely with the creative director to conceptualize, design, and implement print and digital marketing materials that creatively and accurately reflect the college’s brand. These materials support undergraduate admission and enrollment as well as other departments across campus.

Lexi also oversees the production of Ursinus Magazine from concept to completion, develops digital content for social media, communicates with vendors, and manages project production to ensure that all collateral is produced on-time and is in compliance with the college’s brand.

In addition, Lexi designs and manages the installation process of various signage efforts across campus and develops promotional materials for campus events and activities to promote the college to the greater community.

Background

Lexi graduated from Millersville University in 2022 with Magna Cum Laude honors and acquired a Bachelor of Design degree. A few months later, she began her career here at Ursinus College. This is her first official design job after college, and she is excited to gain experience in higher education where she can put her skills to work.

She took her first Graphic Design class in high school and has had a passion for it ever since. While at Millersville, Lexi was able to work with clients on several Freelance projects — logos, marketing/promo materials, social media, stationery products, etc. She always wanted to keep her creative juices flowing and stay up to date on the latest trends. When she is not designing, you can find her taking photos of the world. You can check out Lexi’s portfolio at leximacht.com.

Education

Millersville University, BDes in Interactive and Graphic Design