Reporting to the Executive Director of the Ursinus Fund, the Assistant Director is responsible for developing and implementing plans to meet and increase annual giving revenue and donor participation goals from Ursinus constituents through a multi-channel solicitation and donor retention plan that includes direct mail, e-solicitation, texting, calling and social media. Working collaboratively with other members of the Advancement Office staff, the Assistant Director is responsible for concept, scheduling and execution of all annual giving direct mail including segmentation strategy, testing packages and initiatives, and reporting results. The Assistant Director shall demonstrate a focused and strong work ethic so that annual revenue goals are met, the ability to collaborate with others, as well as creativity, graphic design skills and organization in developing a “best of class” solicitation program.

• Annually develop a broad-based (focused on distribution lists with 250+ recipients) multi-channeled solicitation and donor retention calendar that is informed by the priorities and needs of the college, and the Ursinus Fund’s goals for revenue and participation growth.
• Manage the production of mailings, emails, and texting campaigns that are on the calendar throughout the year, partnering with internal and external partners and vendors on content and design and production.
• Partner with the Executive Director to establish annual priorities for affinity-based segmentation and messaging.
• Collaborate with the Associate Directors of the Ursinus Fund and the broader Advancement team to ensure that student, volunteer and staff involved with fundraising outreach are aware of the messaging and calendar and have the opportunity to align efforts to maximize impact.
• Collaborate closely with the Advancement Operations team to extract data and recipient lists for broad-based outreach, generating metrics and reports for tracking, assigning appeal codes to solicitations, supporting mobile giving channels, and building online giving forms as needed.
• Work with the Advancement MarComm, the College Communications Office, and external freelance writers/designers/photographers/videographers as needed for the creation of graphics, visuals, photography, and overall design for direct mail. Bid out print jobs and collaborate with outside print vendors to ensure mailings execute on time and to budget.
• Effectively test, track and analyze the success of the annual giving programs (direct mail/e-solicitation/texting/calling), using report/cost data to evaluate and adjust strategies/tactics, as needed, to ensure efforts meet budgets, return on investment (ROI) and overall department goals.
• Serve as a member of the project team for giving days and similar efforts, ensuring that giving day communications are incorporated into the overall outreach strategy and schedule, and creating the broad-based communications associated with giving day efforts (whether print, mail, email, text, or phone-based).
• Maintain the Ursinus Fund pages of the college’s website, working in collaboration with other Advancement Office and Communications Office staff on content and wireframe logistics.

• Bachelor’s degree
• Three to five years of direct experience in annual giving, membership, or direct mail program.
• Knowledge of fundraising process, information systems, and development management databases
• Excellent computer skills, including using Microsoft Office (Word, Excel and PowerPoint) and Adobe Creative Suite (InDesign, Photoshop, Illustrator)
• An in-depth understanding of annual giving and the ability to think critically, strategically, and creatively about the tasks and progress of such programs
• Ability to successfully manage multiple priorities, produce quality work, and meet strict deadlines
• Strong attention to detail and highest commitment to accuracy and thoroughness
• Ability to incorporate both quantitative and qualitative information and metrics into decision making
• Outstanding customer service skill and ability to cultivate and maintain positive relationships with both external and internal constituents
• Ability to exercise good judgment in handling of confidential information
• Independent initiative as well an ability to work collaboratively as part of a team
• Strong desire to build a career in higher education
• Knowledge of Ursinus College mission and programs and an understanding and appreciation of a private liberal arts education

Work Environment:

• Ability to sit for long periods at personal computer performing related functions
• Occasional travel for conferences, to meet with vendors, or to staff college events
• Ability to work evenings and/or weekends, as necessary

Departmental Accountabilities:

• Works collaboratively with colleagues and team members in the Advancement Office and throughout the college. Participates in Advancement Office meetings and other key college staff meetings
• Possesses knowledge and experience with computer programs that support the Advancement Department including Microsoft Office programs and Raiser’s Edge.

Interested candidates should apply here. Once you create an applicant account, you will be prompted to upload your cover letter, resume, and a list with contact information for three references to the applicant database.

Ursinus is an AA/EO employer. Ursinus College does not discriminate on grounds of race, color, national origin, gender, sexual orientation, gender identity or expression, religion, age, creed, ancestry, veteran status, marital status, disability, or other classification protected by applicable law in the administration of any of its educational programs or activities or with respect to employment.