Our Brand
At Ursinus, we are Purposefully Open. Visit our brand hub — our central resource for all things on-brand — from positioning and messaging to our logo and visual identity.
Every story has a first page, and this is ours. Our Brand Hub is where we outline the who, the what and the how of everything Ursinus. It’s the meeting point of thorough research and deep insight, where we identify not only what makes Ursinus tick, but also how we can better serve our students, both current and future.
Our visual language includes everything from our type to our photos to our graphic elements to our distinct brand colors. It expresses our personality visually, adding a new layer to how people recognize and understand Ursinus.